Thursday, 31 March 2011

Planning: pros/cons

  1. The first idea was a tv news programme that imitated an existing programme like CNN or BBC news. This would allow to use conventions whilst also challenging existing conventions- creating new ideas to make it more youthful by engaging with my target audience who I concluded would be people from aged 15-25 a demographic of working students with education and a social life outside of school.
Advantages: 
I would be able to present a TV programme already shown however put  my ideas too so that it would change slightly. 

Disadvantages:
It would need a lot of equipment and thought in order to make the programme look professional. 

 
  2. The second idea was to create my own tv news programme with people discussing news. The purpose of this idea would be to discuss news instead of the tradition of reporting just feeding people with news, by discussing you provide a welcoming approach to the viewer as you are able to engage with them. The broadcasters would also allow people to contact the studio if there are any topics that the person wants discussed on the news. This idea was to challenge codes of conventions whereas the first idea was to use existing codes of conventions.

Advantages: 
Be able to make a TV news programme that is youthful that is not already shown on TV programmes and my target audience would be from those aged 15- 25 
Filming would be done outside of school so I would be able to show another side of teenagers outside of school and present different locations. 

Disadvantages:
I would need to engage a lot with my intended audience in order to know what is missing in the market for TV programmes
  
 3. Focusing on a particular lifestyle of an individual in a western culture, the focus would be on a teenager around the age of 16-18 who is underpriviledged, living in a hostel and have to find a way to achieve their dreams of going to university and the situation (environment) that they are in- filming the journey of how the tenager is able to work hard and not allow the place they live in to define their destiny in life.

Advantages: 
This would enable me to show the different representations of children living in the UK and also bring awareness to the many children that are homeless. 

Disadvantages:
There are shows that are being shown on TV that show the bad situations of teenagers which is often shown in the media.  

 4.  Another idea I had for the documentary was to reinact the life of a celebrity similar to the programme from Rags To Riches. This would show how celebrities endure hardship and work hard in order to become the people thay are, a side that is not often shown to the public.

Advantages: 
To be creative and dress the actors in the style of a chosen celebrity 

Disadvantages:


5.  I had another idea to do a documentary which would focus on teenagers and their school life. This is the idea I would be likely to do because it is easier to film students in school and show a representation of teenagers that is not usually shown in the media. As a director of the film it would enable me to put my input into the film and also through the use of certain shots would be able to show teenagers in a certain light

Planning: Initial ideas

The two initial ideas I thought of when doing my coursework was a documentary and a tv news programme. I eliminated the idea of doing a music video as I wanted to explore other ideas and experiment on narrative and create a storyline that would have limited my ability to do so if I chose to do the music video. There was another option to do a short film but I helped produce a short film with two students from class which was shown at the school film festival which was successful.
The documentary appealed to me the most because it creates a sense of rawness that is not often shown in the media. The ability to see a reality documentary in it's raw state is what I admired the most and hope to reflect this idea in my own documentary by re presenting teenagers in our day and age.

TV News programme
I had a couple of ideas for the TV news programme that I was interested in doing.
  1. The first idea was a tv news programme that imitated an existing programme like CNN or BBC news. This would allow to use convntions whilst also challnging existing convntions- creating new ideas to make it more youthful by engaging with my targt audience who I concluded would be people from aged 15-25 a demographic of working students with education and a social life outside of school.
  2. The second idea was to create my own tv news programme with people discussing news. The purpose of this idea would be to discuss news instead of the tradition of reporting just feeding people with news, by discussing you provide a welcoming approach to the viewer as you are able to engage with them. The broadcasters would also allow people to contact the studio if there are any topics that the person wants discussed on the news. This idea was to challenge codes of conventions whereas the first idea was to use existing codes of conventions.
Although I was interested in doing a TV news programme I realised that I wanted to do a documentary. I liked the concept of documentary films, allowing people into their world, if it is a third world country then cultural exchange would be the central focus, undrstanding how other people live and understanding their culture. A documentary also allows the people to interact with the viewer by telling their story which can be quite senistive and traumatic for the audience.
  1. Focusing on a particular lifestyle of an individual in a western culture, the focus would be on a teenager around the age of 16-18 who is underpriviledged, living in a hostel and have to find a way to achieve their dreams of going to university and the situation (environment) that they are in- filming the journey of how the tenager is able to work hard and not allow the place they live in to define their destiny in life.
I got this idea from the OprahWinfrey Show, a girl named Khadijah Williams was a homeless girl moving from shelter to shelter with her mother, attending 12 schools in 12years and living out of garbage bins among prostitues. Although she was living in these conditions she made it paramount that she succeed in her education and has now graduated and is attending Harvard University.

2. Another idea I had for the documentary was to reinact the life of a celebrity similar to the programme from Rags To Riches. This would show how celebrties endure hardship and work hard in order to become the people thay are, a side that is not oftn shown to th public.
I could have a person impersonate a celebrity and reinact an aspect of their day to day life.

3. I had another idea to do a documentary which would focus on teenagers and their school life. This is the idea I would be likely to do because it is easier to film students in school and show a representation of teenagers that is not usually shown in the media. As a director of the film it would enable me to put my input into the film and also through the use of certain shots would be able to show teenagers in a certain light

Wednesday, 30 March 2011

Research: advertising

The distributors such as SKY also advertise documentaries such as Ross Kemp's documentaries as it is the production company that produces the documentary and also advertises it through the advertisements. However there are some documentaries that sky advertise that are not produced by them however they will help advertise and will get some of the money as they are using their time slots.
Through channels such as MTV, Channel Four  and BBC two documentaries can also be advertised. The National geographic channel and the channels that promote documentaries also advertise these documentaries.

Research: Reviews on existing documentaries

The documentary the Most Dangerous Man in America by Damiel Ellsberg Review on the most dangerous man in America 

Research: on documentaries

There are useful website that I have looked on in my research on documentaries, these include:

YouTube 
Youtube is a useful website in order to search interviews with documentary film makers and understand the different modes that these documentary film makers use and the purpose for this, which has helped in my own production of my documentary. An example of this is the interivew with Sorious Samura on BBC news in 2008
Interview with Sorious Samura  watchung this video gave me an insight into Sorious Samura documentaries.

Another online service is the 4oD Drama this a useful channel for watching documentaries online for free

Documentary Heaven is an online service for free and is a useful website for research the genre of documentaries and documentary film makers

Documentary films is an website that show reviews of different documentaries and provides information about the industry

Research: Nick Bromfield

   Born in  1948
       He is an English documentarist and films with a small crew
Awards:
       BAFTA lifetime achievement award- for contributions to documentaries
Documentaries include:
       Proud to be British
       Kurt and Courtney, this film was banned at the Sundance film festival
       Biggie and Tupac
Biggie and Tupac trailer

Nick has a reflexive style in most of his documentaries and is often in front of the camera giving narrative guidance .
His films  are valued by the audience because they give an insight into the lives of other people and how the affected by situations.

Research: Michael Moore

Michael Moore is an American film maker, author and a political commentator. He has made four of the top highest grossing documentaries in addition all of his documentaries are expository and have criticised the American government, health care, Iraq war, this suggests why the expository mode was used in order to expose the audience to these problems that are occurring in the world around them.  His well known documentaries are:
·         Fahrenheit 9/11
·         Bowling for Columbine
·         Capitalism: A love story
Fahrenheit a 2004 documentary, the film takes a look the presidency days of George Bush and the war with the use of the coverage from the media. This documentary has the highest box office and is the highest grossing documentary of all time. In addition it was awarded the Palme d’Or, which is the best award at the Cannes Film Festival and was also the first documented film to win the prize since 1956. This film is also an expository film as it exposes the real situations of the American government and highlights the media in a critical way.
The documentary Capitalism:  it is a love story, which was made in 2009 centres upon the financial crisis in 2007 to 2009 this exposed the different elements of the American government. It was awarded the “Leoncino d’Oro prize at the Venice film festival.

Research: Sorious Samura

Sorious Samura is a freelance journalist born in Sierra Leone who does documentaries that are based on factual events especially in Africa. His two famous documentaries are:

  • Cry Freetown 
  • Exodus from Africa 
However as his documentaries are too disturbing and contain violent images he has been turned down by the British television. However was recognised and won the Rory peck award in 1999 for freelance camera women and men. He was first recognised by Fergal Keane as he used Sorious Samura's material in a documentary. 

Cry Freetown has been a recognised documentary as it highlights the brutal portray; of what happened in Sierra Leone in January 1999. He has shown the civil war to be of international concern to other neighbouring countries. His use of violent images were so that the audience could  do something about the situation and create more awareness to the severity of the situation. The documentary has been successful as it has raised awarenes to some political issues that Africa has.  

The documentary was shot with a hand held camera, on location of where the conflict was, used synchrous audio and used voice overs by the documentarist, which was Sorious Samura. However on some shots Samura Sorious was in front of the camera which shows its use of the mode expository documentary aaas it exposes the problems that Africa has.
Apart from Cry Freetown Samura has done other documentaries which have been a reality series named Living with... which highlighted the reality of the situation by becoming the central character in the documentary this was a way for him to break the boundaries between the diegetic world and the real world. The series included different documentaries such as: Living with AIDs, Living with hunger and Living with Refugee's.

 

Tuesday, 29 March 2011

Research:target audience

Questionnaire
1. How old are you?
2. What television channel do you watch the most?
BBC1    BBC2    Channel4    Channel5     ITV1   Other
3. Would you watch a documentary on teenagers?
4. Are you currently studying?
5.  What time do you think is the best time for a documentary on teenagers?
4-5oclock     6-7oclock   8-9oclock  Other
6. What channel do you associate documentaries with the most?
BBC1       BBC2     ITV1    Channel 4     Channel 5 

7. What type of background music do you think should be featured?
Upbeat    Jazz    Pop    RnB    Classical    Other

8. Do you watch documentaries regularly?

9. Would you watch a documentary with teenagers featured in it?

The programme is going to be shown at 6;30pm I wanted this time as it is the time that most teenagers are at home from my research conducted as most of the good shows that they watch start from 6 until 9pm. The show would be scheduled to show in term time and not holidays as i thought this would make most of the teenagers want to watch the show if there was a certain time it was shown. i want the documentary to be showcased on channel 4 as that would get the audience I want as the documentaries that are already showcased on the channel are targeted for young adulst however this is in between the teenagers and old audience therefore the show would be able to also cater to them. I also think that social networking sites such as facebook would be effecitve in showing the documentary online and also the online servce channel 40d would also help to advertise the documentary so people dont have to watch it on the tv but also online.

Demographics
target audience: the show is targeted at a wide audience from young to old
the clothes they would buy:
gender- male/female:
where do they live: i do not have a specifc location to where the audience however it would be probably aimed at different people- people living in caversham to the rough area in Whitley- as this would show the wide audience
what kind of hobbies are they into: not a particular hobby
education: in school and also out of educatiom

Research:film vs documentary


 
The difference between film and documentary

Writing scripts for film whether it be fiction or non fiction is quite different from writing for print (reports, journals, diaries). There are certain elements of film that script writers must consider:
  1. Film is visual- Most important skill for a script writer is being able to write visually so the audience can see the idea illustrated through the images.This is vital so that the concept of the film can be understood by the audience. 
  2. Film shows motion - The images on the screen are placed to capture action, which is different between still images and moving images because of the flow and continuity of action.
  3. Film reveals what the eye cant often see- The scriptwriter able to bring to life experiences that the audience may not be have experiences before or not exposed, thereby allowing for reaction from the audience. This enables to pay attention to sepcific detail that one would normally miss.
  4. Film transcends time and space- Able to transcend the boundaries of present life and creates a dimension of time on its own that is different from the real world.
  5. Film is subjective- it directs the audience to the focus point, what is considered to be of interest, subjectiity can be gained simply by directing the camera ata soecific object or area, being bias by directing the camera towards that specific area.
  6. Film chooses audience- The audience depends on the way in which the scriptwriter tells the story. For instance if the film was initially for children then the script is modified, including adult themes then the audience would change to an older audience, so that the audience is not incronguent to the script written.
  7. Film emphasizes and allows for emotional response- Film evoke certain emotions and reactions from the audience, also passing on important messages.
  8. Film may have colour and audio elements- Films allow for experimentation of sound and colour and these elements are incorporated into the script.
  9. Film repeats accurately- Film just reproduces what is seen it is up to the film maker to shoot objects in a particular way that either includes (enhances the image) or eliminates detail on the image. 
In documentaries similar principles apply however there are specific aspects that need to be focuses on
  1.  Documentary deals with fact, non fictional- Documentaries explore into a non fictional world with real situations and real people that deal with real emotions.
  2. Documentary is flexible- Different to fictional film, documentaries are not fixed in terms of concept in the subject matter. Therefore one cannot decide how the film would end eventually as it is unpredictable which resembles life, not knowing what is to happen next.
  3. Documentary inspires action and movement- Documentaries relay messages of what they see in the real world to the audience to influence change in the audience to act upon the message they have received, inspiring change- whether it be social or inner change.
  4. Documentary involves less control - The film maker has less control of the events and the circumstances surrounding the event are not under his control which could be chaotic at times. There is less control in the subject matter which emphasizes unpredictability in certain situations.  
  5. Documentary subject is paramount - The film maker needs to know the subject that is to be focused on and this is of vital importance because the audience will watch the documentary depending on the issues in the documentary, this factor overules subject matters such as entertainment. However  the importance of entertainment has changed and is more important than before.
  6. Credibility is an important role in documentary- In the 1920s documentary was acknowledged as a cinematic genre which ignited the trust of the audience, therefore must provides trustworthy information as to not create fear within the audience.

Planning: Initial plans

The two initial ideas I thought of when doing my coursework was a documentary and a tv news programme. I eliminated the idea of doing a music video as I wanted to explore other ideas and experiment on narrative and create a storyline that would have limited my ability to do so if I chose to do the music video. There was another option to do a short film but I helped produce a short film with two students from class which was shown at the school film festival which was successful.
The documentary appealed to me the most because it creates a sense of rawness that is not often shown in the media. The ability to see a reality documentary in it's raw state is what I admired the most and hope to reflect this idea in my own documentary by re presenting teenagers in our day and age.

TV News programme
I had a couple of ideas for the TV news programme that I was interested in doing.
  1. The first idea was a tv news programme that imitated an existing programme like CNN or BBC news. This would allow to use convntions whilst also challnging existing convntions- creating new ideas to make it more youthful by engaging with my targt audience who I concluded would be people from aged 15-25 a demographic of working students with education and a social life outside of school.
  2. The second idea was to create my own tv news programme with people discussing news. The purpose of this idea would be to discuss news instead of the tradition of reporting just feeding people with news, by discussing you provide a welcoming approach to the viewer as you are able to engage with them. The broadcasters would also allow people to contact the studio if there are any topics that the person wants discussed on the news. This idea was to challenge codes of conventions whereas the first idea was to use existing codes of conventions.
Although I was interested in doing a TV news programme I realised that I wanted to do a documentary. I liked the concept of documentary films, allowing people into their world, if it is a third world country then cultural exchange would be the central focus, undrstanding how other people live and understanding their culture. A documentary also allows the people to interact with the viewer by telling their story which can be quite senistive and traumatic for the audience.
  1. Focusing on a particular lifestyle of an individual in a western culture, the focus would be on a teenager around the age of 16-18 who is underpriviledged, living in a hostel and have to find a way to achieve their dreams of going to university and the situation (environment) that they are in- filming the journey of how the tenager is able to work hard and not allow the place they live in to define their destiny in life.
I got this idea from the OprahWinfrey Show, a girl named Khadijah Williams was a homeless girl moving from shelter to shelter with her mother, attending 12 schools in 12years and living out of garbage bins among prostitues. Although she was living in these conditions she made it paramount that she succeed in her education and has now graduated and is attending Harvard University.

2. Another idea I had for the documentary was to reinact the life of a celebrity similar to the programme from Rags To Riches. This would show how celebrties endure hardship and work hard in order to become the people thay are, a side that is not oftn shown to th public.
I could have a person impersonate a celebrity and reinact an aspect of their day to day life.

3. I had another idea to do a documentary which would focus on teenagers and their school life. This is the idea I would be likely to do because it is easier to film students in school and show a representation of teenagers that is not usually shown in the media. As a director of the film it would enable me to put my input into the film and also through the use of certain shots would be able to show teenagers in a certain light

Chosen idea: documentary on teenagers
Topic: Talent of the youth
Target Audience: Teenagers/Young Adults/Adults: 16- 40
TV Channel : Channel Four or BBC One
Titles:
Youth of Today
Shaping the future

Research: Existing documentaries

Documentaries showing on different channels
 BBC one
·         The world’s worst place to be gay
·         Music, Money and Hip Hop honeys
·         Young, Jobless and living at home
BBC Two
·         Neil Morrissey: Care Home kid
·         Rodney’s Farm
·          The brain: a secret history
BBC Three
·         Freak like me
·         Cherry has a baby
·         The lock up

BBC Four
·         The way we travelled
·         The beauty of diagrams
·         Everything and Nothing


Channel four


The secret millionaire 

The family 

Only human 



All these documentaries can be shown online on the iplayer and 4oD

Research: Modern documentaries

It has been noted through the Box office analysts that documentaries has become increasingly successful in theatrical release with films such as Bowling for Columbine, Super Size Me, Fahrenheit 9/11 and March of the Penguins.
In comparison to dramatic narrative films, documentaries usually have far lower budgets. Therefore documentaries are more preferable to film companies because even if they have a limited theatrical release they can be highly profitable. Fahrenheit 9/11 set a new record for documentary profits, earning more than £1.3 million in ticket sales in the opening weekend.

Documentary films have changed dramatically from the past 20 years from the cinema verite tradition. Films such as The Thin Blue Line by Errol Morris, that incorporated re-enactments, and Michael Moore's Roger and Me, which placed more control in the hands of the director as they could put their own representation of social groups in the documentary film.

The commercial success of documentaries mentioned may be due to this narrative shift in the documentary form, rather than documentaries belonging to a particular mode. However to an extent has this has led some questioning by critics to ask whether these films could truly be called documentaries. Rather calling these films documentaries critics refer to them as "mondo films" or "docu-ganda." This is because they do not fit into the forms or modes of documentaries.

Through the success of the documentary genre, and the introduction of DVDs, has only made documentaries financially possibly even if there is no cinema release. However funding for documentary film production is not as practiced in the industry this in turn has led documentaries to be in broadcast market. This has enabled the film makers to be influenced by the audiences needs and therefore broadcasting has become their larges funding source.

Modern documentaries have recently overlapped with the introduction of television forms such as "reality television" that occasionally shows elements of documentary but focuses upon the fictional or the staged.

Key example of reality television:

Tuesday, 22 March 2011

Research: What is a documentary? codes/conventions

The definition of a documentary is a factual film or television programme about an event or person, the aim of the documentary is to document reality, by presenting verisimilitude between the diegetic world and the real world through the depiction of places, people and events. However to an extent, a documentary is unable to present reality without presenting a narrative that may be fictional in places, also through the use of editing the documentary is able to suggest a representation of a particular group of people. This is because the photographer selects specific images to use in the video which automatically puts their own perspective into the video thus resulting in reliability, therefore to an extent cannot be objective as the photographer or editor gives their own viewpoint and idea by representing a particular group in a certain way.

Forms of documentary
There are six dominant modes of documentary which Bill Nicholas (2001) presented through his book “Introduction to Documentary”
1.       Poetic documentary
 The purpose is to use powerful visuals in order to create an emotional attachment to the audience so it would create change in the audience to do something. For example the documentaries on knife crime- they may show the gruesome scenes of a teenager or individual that was stabbed in order for the audience to grab the attention of the audience.
Codes of this genre are:
·         Visual associations/descriptive passage/
·         Adopting lyrical and impressionist view and resembles fragments of the world
·         Does not use continuity editing
Negative aspects of this documentary is that it lacks detail to the audience 
Key examples of this are:
  • Joris Ivens Rain (1928) 
  • Laszlo Moholy- Nag's Play of Light: Black, White, Grey (1936)

2.       Expository documentary
  • This genre speaks directly to the viewer through the use of voices or captions. The commentary usually sounds like voice of God, deep male voice - objective and omniscient. These documentaries indicate a strong argument and point of view. Images may not be used, however if they are then exist to help advance the argument.
This mode is most associated with TV news programming. Key examples:
  • Americas most wanted
  • Many science and nature documentaries

3.       Observatory documentary
This attempts to capture objective reality - known as fly on the wall
These films aimed for intimacy, immediacy and revelation of individual’s human character in ordinary life situations.
This mode of film avoids voice over commentary, re enactments, post synchronised dialogue and music
Codes/conventions
  • Film maker remains hidden behind the camera, ignored by the surrounding environment and doesn’t influence the actions and events being captured
  • Nothing is staged for the camera so the camera rushes about to keep up with the action resulting in rough, shaky, often amateur looking footage.
Key examples:
  • Frederick Wiseman, (1970)
Duosoaps style is the development of the observational mode and what sets this mode from other modes is that it centres upon entertainment rather than soical commentary. This mode was made possible because of the lightweight camera which would result in the director being seen less in the documentary. There are certain features to this mode such as:
episodic soap like stucture and may have interweaving plot lines- the plot lines have different actors with approximately 2-3 mins of showing each actor. However there are weaknesses with this mode because it focuses on promoting stars and rarely looks at society and only shows that individuals are on television.
4.       Interactive documentary

This mode came about due to the availability of same mobile equipment and the desire to make filmmakers perspective more shown in the film.
 This genre attempts to engage with individuals more directly and does not often use interview styles
 It allows filmmakers to account for past events through witnesses and experts whom viewer can also see 

Key examples:
·         Rouch,
·         De Antonio,
·         Connie Field- Have you heard from Johannesburg documentaries

5.       Reflexive documentary
This genre came about due to the desire from filmmakers to make the conventions of representation themselves more apparent in the documentary. They also challenged the impression of reality.

This genre is the most reflexive in the sense it makes audience aware of how other modes claim to construct "truth" through documentaries.

This genre became technologically practicable during the 50s due to the emergence of portable synchronous sound equipment which made interaction more possible.
   The negative aspects of this genre are that it is too abstract and also loses sight of actual issues being spoken of in the documentary.  
Key examples:
·         Vertov
·         Godmilow
·         Raul Ruiz

6.       Performative documentary
This mode is similar to reflexive documentary in the sense that it raises questions about knowledge

 Through the documentary it tries to show how understanding this personal knowledge can help us understand more general processes of society

This genre provides an eclectic approach as it combines elements of various documentary modes in order to show a link between subjective knowledge/understanding of the world whilst providing a general understanding, for instance: historical ones.
Key examples:
·         Resnain
·          Julien
·          Riggs

Apart from these 6 there are also other styles of documentary which are thought to be quite modern such as :
Reality TV
an example of this would be the Big Brother show. This particular programme highlights hybrids which is the mixture of elements of different genres. Big brother uses elements of hybrids as it combines entertainment with useful information for the audience. Through British television schedule factual programme became very popular in 1999 increasing from 1989. The reality tv is still shown to be popular in tv today which is seen through news magazine programmes, day time talk shows, duosoaps and "constructed" documentaries. Through the years the term reality tc has widened and is now defined as the programmes that make use fo ordinary people this may be due to the effects of the image saturated culture that is present within society. In addition it also attempts to create for versimilitude between the audience and the actors on the screen.
Drama documentary
The idea of a drama documentary is the use of transcripts as they enforce the idea of reconstructions and re enactments.
 The 'dramadoc' focuses upon the reconstruction of actual events with techniques from fiction cinema on the other hand 'docudrama' is a fictional story are constructed to suggest due to realism due to techniques.
Current affairs
A prime example of current affairs would be the Newsnight as it is able to debate the news. The aim of this is to address the news and political agenda and is led by journalists. It provides for more detail than the normal news programme and also attempts to highlight political scandals.

Problems centering documentaries
editing- documentary footage is hardly put on television without the use of editing therefore to an extent the documentary may be a representation of the directors interpretation rather than a factual documentary as it can be seen as biased.
The programme makers and their subjects can vary: they can either report, observe or investigate them.
Also the BBC and ITC guidelines present will affect the final product of the documentary.


Codes/conventions of documentary
In documentaries there are:
  • Interviews
  • non diegetic sound is used
  • graphics of name providing information to the viewer
  • mise en scene siginifies something to the viewer relating to the topic of discussion in the documentary
  • Use of handheld camera to add more drama rather than using a tripod
  • contains a narrative structure which is shown throughout the documentary
  • Archive material is used so the viewer can link it to the documentary 
  • Use of cutaways in order for smooth transition instead of jump cuts and are more appealing to the audience  

Codes/Conventions of newspaper advertisement

A central image is ideal in order to create a narrative for the advert
The slogan or statement should be linked to the documentary and should be placed either on the left hand or right hand side
The details stating the scheduling for the documentary should be on the left corner
It is ideal that little words are used in order to keep the target audience interested and is also more appealing and keeps the page from looking clustered
For the channel 4 the logo is always poisitoned on the right hand side of the advert
Newspaper advertisement could be published in the Daily Mail, Daily Mirror, The Sun
 Codes/Conventions of double page spread
Colour scheme should be basic preferably following the magazines colour scheme to avoid too many colours being used
The picture arrangement could be either of the following:
one large image on one half of page with writing on the other side
one large image taken up the whole page of the double spread
small images and writing on both pages
The quotes can be used in the headline, on the picture or in the standfirst. The standifrst is used to introduce the artice and is usually positioned underneath the headline and tells the reader what the article is about
Double page spreads usually have a drop capital to show the reader where to start reading and is common for the first paragraph to be in bold and in bigger type size than the rest of the writing.
The headline ususally in stylised font and doesnt really tell the audience anthing about the article rather it is used to grab the readers attention. It is common for headlines to be puns or songtitles.
The byline is where the persons name that wrote the article and usually photograph credits
The articles are written informally in the form of the journalists writing so that their personality comes through in their writing
The strapline which is at the top of the line tells you the subject matter