Evaluation: How effective is the combination of your main product and ancillary tasks?

For my main task I done a documentary lasting 5 minutes and my two ancillary tasks were a newspaper advert and double page spread for a magazine. The combination of the three products was effective as an overall product as each ancillary task serves a different role in advertising the documentary. The newspaper advert is a formal look into the documentary and aims to inform the older audience on the documentary as I researched that there is a niche audience for fashion magazines which seems to be between the ages of 16-30. Therefore I wanted the older audience to also be included and know about the documentary as it aims to present teenagers in a different light to what is presented in the media. On my newspaper was a black male teenager playing the piano and I intentionally shot him looking away from the camera as I didnt want the picture to be intimidating to the older audience as they may note it as negative. The newspaper advert also reflects the distant relationship between the older generation and the younger generation. In addition the newspaper advert would be able to address the issue of negative stereotypes attached to teenagers which led to moral panic for the older generation which was noted by Stanley Cohen. However not all the viewers would be receptive to the change in representing these teenagers as positive but the documentary would be a representative of the voice of teenagers. This is because most "reality" shows or representations of teenagers in the news are controlled by older men suggesting hegemony in the media and also gives a biased view in representing teengaers.

The newspaper advert combined with the documentary was effective because it gave me the opportunity to represent teenagers in a positive way through the different mediums of tv, newspaper and magazine. This was important because often times the media represent particular social groups differently depending on the mediums. So by using tv, newspaper and magazine mediums was a strength as I was able to keep a consistent representation of teenagers. My second ancillary task was a double page spread of a magazine which had an intended audience of teenagers and young adults. The double page spread gives the audience a personal and close look into the lives of teenagers whic was evidently shown through the form of a diary rather than using a standard interview of the teenagers. By doing the double page spread it gave an informed approach to the representation of teenagers in comparison to the newspaper advert. The double spread combined with the documentary was effective as it provided more detail to the audience about the documentary. The combination of the main product and two tasks seemed to be effective as an overall product that could potentially be sold in stores as it caters to a wide range of audiences. In addition the ancillary tasks are valuable in the sense that they enhance the audiences understanding of the purpose fo the documentary. Furthermore they compliment each other as it gives the audience a breif description of the documentary without them having to further investigate about the show through Google. Initially I intended to do a radio trailer as on of my ancillary tasks whic would have been better as I would have been able to comment on three mediums which would have been tv, radio and newspaper advert. Howeveer I wasn't able to do this due to lack of organisation to my part therefore the combination of my product can also be seen as weakness as it fails to explore three mediums thoroughly. Nevertheless the combination of my main product and task has shown to be effective as it clearly advertises the documentary.