Research TV scheduling

The terms used in scheduling:

• inheritance- this is when a programme is scheduled after a popular programme in order to get some of their audiences
• pre echo- this is the opposite to the inheritance as they put the programme in before the popular show in hopes that the viewers would tune in early and watch the programme
• Hammocking- this is when a programme is scheduled to be inbetween two popular shows
• Narrowcasting- is another example of scheduling and can be shown on living and disney channels wherein the viewer is given a choice and therefore they dont have to use their remote controls.

The schedule for TV programmes can be split into three segments known as

Daytime

Post watershed - the term 'watershed' - given to the television programmes that are shown after 9pm and cannot be shown earlier because of the adult content

Evening

the target audience for the three segments are:

Daytime 
BBC1- targeted at an older audience e.g: Antique roadshow, Country file
BBC2- mixture of young and adult-CBeebies for young audience and Top Gear for older audience
ITV1- targeted at housewive and women- Loose Women
Channel 4- targeted at young adults
Channel 5 - mixture of adults and children- milkshake show for childen and House doctor and Derren Brown for the older audience

Evening/Post watershed
BBC1- targeted at young and older audience - Eastenders
BBC2- adults- Culture shown special
ITV1- targeted at audience- Emmerdale/Coronation Street
Channel 4- targeted at young adults: simpsons
Channel 5- targeted at adults: Crime scene investigation due to the scenes

Within each of the channels there are instances were the programmes are repeated - below is the percentages of the programmes shown on each channel

BBC1- 12%
BBC2- 10%
ITV1- 5%
Channel 4- 10%
Channel 5- 15%